Customer Confidence and Security

نویسنده

  • Gang Lian
چکیده

With the size E-Commerce Market is enlarging, e-Business more and more critical for bringing the Enterprise to customer. This kind of E-Channel is very new and unknown way of doing business; it makes the foundation of “Trust” even more difficult and critical because the "Trust" affects lots of essentials to online transactions, such as privacy and security. From service provider point of view, defining a robust reasonable e-Business “Trust Model” to understand trust is the first step and basis to define the security scope and the security level of the e-Business. Clearly defined security scope and level drives the actions in certain security areas we could take to build and improve this “Trust” relationship between transacting peers. Consequently, Customer Confidence comes into vision, as we want. In this paper, I approach that problem from the service providers’ point of view. I briefly describe what are trust dimensions and the typical trust assumptions in the “Trust Model”, and also discuss the security scope how these are reflected in the E-Commerce environment today. Given this background, we proceed to consider how the systems could be made more trustworthy and secure by explicitly representing some security technologies and considerations. Thus, the aim is to broaden the view for working and studying in this area, and to provide some initial hints for building “Trust” and gaining “Confidence” in e-Business system design.

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تاریخ انتشار 2001